All the Facts News

Prepare to expand your mind about ATFs. You’re about to get serious answers to serious questions. Here, you’ll find the latest and most accurate news and information on automatic transmission fluids as a result of a collaborative effort of leading automotive industry resources. Stay up to date on the latest trends identified by industry luminaries, as well as educational materials, current third-party research, and industry trends. This content will be updated frequently so we encourage you to visit often to stay in tune with the latest information on fluids, their installation, and how to provide value to consumers.

Today’s Automatic Transmission Fluids: a Study in Complexity

transmissionarevThe step-type automatic transmission is one of the most sophisticated components in today’s motor vehicles. Using a hydraulic clutch, it transfers torque from the engine through a series of gears, and shifts between them so smoothly that people in the vehicle will barely feel the shifting.

In order to work smoothly, the design of the transmission must take into consideration many aspects of the vehicle – including power, use, speeds and loads. What’s more, vehicle manufacturers must look at the transmission as a vital component in their search for fuel economy to meet new efficiency standards all over the world. The result is a transmission that’s typically optimized to the vehicle and market it serves. Continue reading

ATRA’s 2016 Powertrain Expo


ATRA’s Powertrain Expo is the largest gathering of dedicated transmission professionals in the world. These professionals will take part in 4 days of Technical & Management seminars, 2 trade show days, the ATRA Member Meeting, Cocktail Reception and Luncheon and much more. They’ll not only find the latest technical information, but they may also learn how to get customers in the shop – and keep them coming back. October 27 – 30 in Las Vegas at the Paris Hotel & Casino.

International Fast Lube Expo 2016 Coming in May


This year, the International Fast Lube Expo (iFLEX) will be co-locating with the International Carwash Association’s (ICA) annual The Car Wash Show. Through this co-location, The Automotive Oil Change Association (AOCA) is excited to provide iFLEX attendees the opportunity to network with a broader customer base on an expanded tradeshow floor.   iFLEX 2016 will be held May 9-11, 2016 at the new Music City Center in downtown Nashville, Tennessee. 

Get additional details here.