Prepare to expand your mind about ATFs. You’re about to get serious answers to serious questions. Here, you’ll find the latest and most accurate news and information on automatic transmission fluids as a result of a collaborative effort of leading automotive industry resources. Stay up to date on the latest trends identified by industry luminaries, as well as educational materials, current third-party research, and industry trends. This content will be updated frequently so we encourage you to visit often to stay in tune with the latest information on fluids, their installation, and how to provide value to consumers.
Transmission fluid has been likened to the “Lifeblood of the (transmission) system.” An article featured on LinkedIn and written by an account manager for an OEM (Original Equipment Manufacturer) very simply explains the different types of transmissions. It also explains why the right transmission fluid is so critical to it’s operation, maintenance, and longevity. Read the full article on LinkedIn.
The September 2015 issue of Transmission Digest magazine features a great cover story on Afton Chemical. This company profile discusses how Afton’s complex additive packages play a key role in manufacturing OEM-licensed automatic transmission fluids. The article has insightful comments from key Afton personnel and discusses how the All The Facts Program is geared toward educating the marketplace on the value of OEM-licensed ATFs. Read the full cover story on page 14 of Transmission Digest.
An online survey conducted by Liberman Research Worldwide of transmission specialists uncovers the need to provide solid information about the benefits of licensed, quality ATFs. Over the next few weeks we will post more survey results which will uncover additional findings.
It’s a matter of fact—educated consumers (and sales people) make more confident purchasing decisions. Read more in this article featured in National Oil and Lube News.
There are many things to consider when choosing an ATF product. Assessing all the variables and possible combinations of aftermarket products can be time consuming—and your profit margin depends on speed of service. And your choice may still not meet all the requirements. Continue reading
At a recent meeting, General Motors reminded automatic transmission fluid suppliers that licensed fluids are more important than ever, because there is no such thing as an ATF that meets “universal” specifications. Read more on the topic at Lube Report.
The engineering marvel that is the automatic transmission is nothing short of magical, but it didn’t appear out of thin air. This miracle of the modern age resulted from good old-fashioned hard work, the ingenuity of engineers, persistence, and opportune timing. We found this look behind the curtain at Driver.CA.
ATFonATF.com website provides up-to-date information on licensed ATFs
Automotive industry leaders are supporting a comprehensive educational program designed to clear up the sometimes confusing world of automatic transmission fluids. The effort called “All The Facts on Automatic Transmission Fluids” or ATFonATF, is an informative “safe harbor” for ATF installers, distributors and garage owners and managers who want to ensure they are using the correct fluids for all vehicle makes and models.
For a time, power flushes were popular. It was thought that forcing fluid through a vehicle’s transmission and cooling system, and other fluid-based systems, would be more beneficial than simply draining and replacing the fluid. Unfortunately, it took time and damage before auto service professionals realized that power flushes often did more harm than good. Continue reading
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