Key findings from PQIA’s national survey on ATFs reveal that off-spec, potentially transmission-damaging ATFs are a significant issue in the minds of buyers and sellers of ATF, and misleading ATF labeling is the leading reason why. Read more on the PQIA blog.
Author: ATFonATF
Today’s Automatic Transmission Fluids: a Study in Complexity
The step-type automatic transmission is one of the most sophisticated components in today’s motor vehicles. Using a hydraulic clutch, it transfers torque from the engine through a series of gears, and shifts between them so smoothly that people in the vehicle will barely feel the shifting.
In order to work smoothly, the design of the transmission must take into consideration many aspects of the vehicle – including power, use, speeds and loads. What’s more, vehicle manufacturers must look at the transmission as a vital component in their search for fuel economy to meet new efficiency standards all over the world. The result is a transmission that’s typically optimized to the vehicle and market it serves. Continue reading
ATRA’s 2016 Powertrain Expo
ATRA’s Powertrain Expo is the largest gathering of dedicated transmission professionals in the world. These professionals will take part in 4 days of Technical & Management seminars, 2 trade show days, the ATRA Member Meeting, Cocktail Reception and Luncheon and much more. They’ll not only find the latest technical information, but they may also learn how to get customers in the shop – and keep them coming back. October 27 – 30 in Las Vegas at the Paris Hotel & Casino.
Ratchet+Wrench Management Conference Coming to Chicago
Ratchet+Wrench Magazine is taking their auto care strategies beyond the printed word. This is your chance to join the conversation, connect with the pros, and take your auto care business to the next level. Register now for the Ratchet+Wrench Management Conference, September 22-14, 2016 in Chicago. Get more information here.
“The Comeback Crisis” and Your Shop
This article featured in Ratchet and Wrench magazine shows how a difficult comeback can affect your shop both emotionally and financially. Whether it’s a parts issue or one related to an unlicensed transmission fluid, comebacks are not good for business. Read the article in Ratchet and Wrench.
2016 iFLEX: A Huge Success
This year’s show, held in Nashville, proved to be a huge success. The seminar on the importance of licensed automatic transmission fluids was well-attended. There were also discussions regarding pending legislative issues affecting the fast lube industry, such as ATF regulations and enforcement. Read the recap in National Oil & Lube News.
ATF Choices Really Do Matter!
Did you know pouring a faulty fluid into a transmission can grind away its wear protection, foam control and low-temperature performance? Read all about it in this article featured on searchautoparts.com.
International Fast Lube Expo 2016 Coming in May
This year, the International Fast Lube Expo (iFLEX) will be co-locating with the International Carwash Association’s (ICA) annual The Car Wash Show. Through this co-location, The Automotive Oil Change Association (AOCA) is excited to provide iFLEX attendees the opportunity to network with a broader customer base on an expanded tradeshow floor. iFLEX 2016 will be held May 9-11, 2016 at the new Music City Center in downtown Nashville, Tennessee.
Get additional details here.
Installer Survey Findings Part 3: Influencers
Where do installers get their information on ATFs and how do they decide which ATFs to use for their shops? The answers may surprise you.
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Installer Survey Findings Part 2: The Risk of Damage is High
It may be surprising to know that 30% of installers surveyed think licensed and unlicensed fluids are essentially the same. That means there’s a potential risk of damage to cars being serviced with the wrong ATF.
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