Key findings from PQIA’s national survey on ATFs reveal that off-spec, potentially transmission-damaging ATFs are a significant issue in the minds of buyers and sellers of ATF, and misleading ATF labeling is the leading reason why. Read more on the PQIA blog.
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Today’s Automatic Transmission Fluids: a Study in Complexity
The step-type automatic transmission is one of the most sophisticated components in today’s motor vehicles. Using a hydraulic clutch, it transfers torque from the engine through a series of gears, and shifts between them so smoothly that people in the vehicle will barely feel the shifting.
In order to work smoothly, the design of the transmission must take into consideration many aspects of the vehicle – including power, use, speeds and loads. What’s more, vehicle manufacturers must look at the transmission as a vital component in their search for fuel economy to meet new efficiency standards all over the world. The result is a transmission that’s typically optimized to the vehicle and market it serves. Continue reading
“The Comeback Crisis” and Your Shop
This article featured in Ratchet and Wrench magazine shows how a difficult comeback can affect your shop both emotionally and financially. Whether it’s a parts issue or one related to an unlicensed transmission fluid, comebacks are not good for business. Read the article in Ratchet and Wrench.
2016 iFLEX: A Huge Success
This year’s show, held in Nashville, proved to be a huge success. The seminar on the importance of licensed automatic transmission fluids was well-attended. There were also discussions regarding pending legislative issues affecting the fast lube industry, such as ATF regulations and enforcement. Read the recap in National Oil & Lube News.
ATF Choices Really Do Matter!
Did you know pouring a faulty fluid into a transmission can grind away its wear protection, foam control and low-temperature performance? Read all about it in this article featured on searchautoparts.com.
Installer Survey Findings Part 3: Influencers
Where do installers get their information on ATFs and how do they decide which ATFs to use for their shops? The answers may surprise you.
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Installer Survey Findings Part 2: The Risk of Damage is High
It may be surprising to know that 30% of installers surveyed think licensed and unlicensed fluids are essentially the same. That means there’s a potential risk of damage to cars being serviced with the wrong ATF.
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Transmission Fluid: The Lifeblood of the System
Transmission fluid has been likened to the “Lifeblood of the (transmission) system.” An article featured on LinkedIn and written by an account manager for an OEM (Original Equipment Manufacturer) very simply explains the different types of transmissions. It also explains why the right transmission fluid is so critical to it’s operation, maintenance, and longevity. Read the full article on LinkedIn.
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Transmission Digest Profiles Afton’s ATF Additive Business.
The September 2015 issue of Transmission Digest magazine features a great cover story on Afton Chemical. This company profile discusses how Afton’s complex additive packages play a key role in manufacturing OEM-licensed automatic transmission fluids. The article has insightful comments from key Afton personnel and discusses how the All The Facts Program is geared toward educating the marketplace on the value of OEM-licensed ATFs. Read the full cover story on page 14 of Transmission Digest.
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New Survey Reveals “Education Gap” in the ATF Marketplace
An online survey conducted by Liberman Research Worldwide of transmission specialists uncovers the need to provide solid information about the benefits of licensed, quality ATFs. Over the next few weeks we will post more survey results which will uncover additional findings.
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